Gossard

Gossard are well known for their cleavage enhancing designs. We’ve all had a “Hello Boys” moment at one time or another whilst wearing their bust-boosting push up bra creations. more…

Current Bestsellers…

Temptation
Temptation
Enchant
Enchant
Superboost Satin
Superboost Satin
VIEW DETAILS
VIEW DETAILS
VIEW DETAILS
See The Range > >

Brand Profile…

Brand ProfileThis massive lingerie retailer has it’s origins in America at the turn of the last century. Founded by Henry William Gossard, the lingerie giant was initially set up to produce quality corsets and other lingerie related items. In the 1930’s the company moved over the pond and became a wholly British company.

This brand has always been quick to respond to changes in fashion. During the 1970’s they produced a sheer bra that made breasts look natural under clothing. This new style of bra was created in response to the many bra burning protests that took place during this era. It was with this same innovation that they were the first brand to produce the Wonderbra with it’s famous billboard campaigns featuring top supermodels.

Currently, this hugely popular underwear retailer is once more leading the way with a great new push-up bra range called “Superboost”. This new design is intended to create a buzz around this brand once more and replicate the success that the company once enjoyed when it held the license to produce the wonderbra. Their ranges at the moment focus very much on providing an underwear solution for just about any garment. Plunge, demi plunge, t-shirt, multiway, balcony, and three quarter cup bras are very much at the core of their collection. Fashioned in innovative fabrics and featuring up to the minute detailing, it’s little surprise that this label continues to be popular with British women everywhere.

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