Mimi Holliday

Mimi Holliday’s most famous line to date was those bow back knickers that burst onto the UK fashion lingerie scene not so long ago. With sexy silk fabrics and bras up to a GG cup this is one brand of undies that won’t be falling from favour anytime soon! more…

Current Bestsellers…

Decadence
Decadence
Bridal Polka Dot
Bridal Polka Dot
Black Satin with Peach Lace
Black Satin with Peach Lace
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VIEW DETAILS
VIEW DETAILS
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Brand Profile…

The diffusion line from Damaris, this label is known as “the more wearable version of Damaris”. The Damaris label, and the Mimi Holliday brands is the creation of Damaris Evans, a graduate from St Martins with a fashion print design degree, who began the original Damaris line when noticing a gap in the lingerie market for high-fashion and exciting designs using natural fabrics of high quality, epitomising the range with it’s signature “Bow Knicker” and a peep of “cheeky bottom cleavage”.

The launch of Damaris, in 2001, spawned something of a lingerie revolution. After years of underwear departments saturated in nylon lace and cotton Lycra, the appearance of these luxury fabrics was a joy to many shoppers, and made Damaris an instant success.

Mimi Holliday is less complex and more day-to-day than the parent brand, and uses some subtle twists such as saucy cuts showing a little bottom cleavage, bows, ribbons, or a mini corset detail, but at much more affordable prices. Damaris claims that those who wear the main Damaris brand usually have the Holliday brand as their daywear, and Damaris as their special lingerie, but those whose finances cannot stretch to Damaris like to wear Mimi as special lingerie.

Prices for the range can begin at £25 for a pair at knickers and reaching £39 for a bra – these lines promise skimming hipster knickers and the latest in fashion for it’s twice annual collections, such as Bardoesque structured balcony bras, with designs that promise to flatter all figures, and can be enjoyed by a range of ages. The pieces come in soft satin, silk and French silk chiffon.

A delight when purchasing a Mimi Holliday piece is the packing – wrapped in tissue in baby pink boxes, carried by a matching ribbon handled bag, it feels a treat to buy.

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