Emma Jane

Emma Jane are an award winning producer of highly practical maternity lingerie lines. Awarded a Practical Parenting Award in 2005, this brand is a favourite with mums and mums to be everywhere. Swimwear, underwear, hosiery, and even bra extenders. A great range of practical undies! more…

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Brand Profile…

Emma Jane is a firm maternity lingerie favourite with mums to be everywhere. Their extensive range of goodies for mums and mums to be includes bras, nursing bras, sleep bras, lingerie, tights, support belts, nightwear and swimwear.

The popular label believes that bras and underwear for pregnant and nursing mothers no longer need to be purely utilitarian items. It’s ok to be pregnant AND sexy these days ladies, and their great range will make sure you’re looking the best throughout your babies’ development. It’s these great design principles that have ensured that this underwear firm have risen to dominate the UK maternity underwear market since the business launched in the 1980’s.

Hospitals and clinics recommend this range to expectant mums, and this brand always tests underwear lines with real mothers before launching designs on the market. This ensures they really are pleasing their target market and this attention to detail does shine through in the lines that they produce. Stores such as Mothercare stocking this line is recommendation enough for many women.

Their range of bras is complimented by a highly popular and practical range of clothing, hosiery, and nightwear. All designed to make the life of the wearer easier and more comfortable. An industry stalwart and with very good reason in our opinion.

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